73% of people say that customer experience is an important factor in their buying decisions, but currently only 49% of US consumers say that today’s companies provide a good experience. So you have to offer them something more than information.
Instead, they’re going out and doing their own research. They’re not waiting for you to tell you how great your products are. They are no longer a passive party when it comes to learning about products. The growth of online content has given consumers more power. Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. In addition to personalized marketing messages, find ways to listen and respond to their questions. From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business. But they do expect a seamless experience from the first spark of interest to customer service after the sale. Not only are customers impatient, but they also want those fish tacos delivered on a silver platter. When you focus on building a positive business culture and providing great service, the marketing almost takes care of itself. Instead, the priority has moved towards providing fantastic customer experiences that will keep people coming back for more. It’s no longer about trying to convince people to buy from or work with your company. We’re seeing a massive shift in beliefs about what marketing actually is. Watch Now! World Class Customer ExperienceĮvery year is the year of the customer. 😜 PS – I put together these 10 tips for optimizing your content marketing.
Marketing has moved beyond branding and advertising marketers must work together with other departments to focus on building great customer experiences and engaging them for long-term relationships.The definition of what we consider as “marketing” is constantly changing and becoming broader.The marketing trends that will dominate in the next 12 months will include Customer Experience, Employee Engagement, and Content Visualization.While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology. Today, there’s a desire to make marketing more human again. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. We ourselves tripled revenues for our weekly blog content service during the pandemic as more businesses realized that content marketing is the most predictable way to generate a return on marketing.īut some things are certain.
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